As AI takes on more knowledge work, I’m building Telltaste: an interface for creative judgement.

AI can produce more possibilities than we can meaningfully evaluate. The challenge is deciding what matters, recognising what resonates, and communicating a direction that reflects our own point of view.

Yet our references are scattered across screenshots, saved posts and moodboards. We collect what catches our eye, often without understanding its context or knowing how to translate that attraction into something we can make.

Telltaste connects those steps. Upload a photograph, screenshot or sketch. It investigates the ideas, people and circumstances behind it, then introduces related and opposing perspectives across design disciplines. Follow what interests you, revisit earlier choices, and develop an editable map you can annotate and share.

Your choices and explanations inform a taste profile: what you value, which details matter, what you avoid and where your preferences change. You can refine that interpretation, keeping your own judgement central.

That profile becomes practical guidance for AI. Telltaste would package your preferences, selected references and instructions into a reusable skill that an agent can read. A live connection would let the agent retrieve your latest guidance when starting new work.

The agent combines this with your brief, then directs tools to generate an image, develop a film concept or design an object. It carries forward the qualities you selected: perhaps the filtered light of a room, without copying its materials or form.

You review the result and refine the guidance, helping future work reflect your intentions more closely. Whether shaping personal work or a brand identity, your choices remain visible in what gets made. Telltaste becomes your compass, a map for your ideas, helping you understand your influences, articulate your taste and turn that understanding into clear creative direction through the tools you use.